8th August 2012 - 1:21 pm

Billboards and TVs Detect Your Face: Advertisers Salivate

Facial detection technology is making it feasible to do real-time measurement and analysis of advertisements in the physical world and predict the products you will want to buy, based on who you are or what you look like…

These rapid changes raise important issues around permission and what consumers are willing to tolerate. Parents are not going to be thrilled about special advertisements that play for their kids only when they are out of the room.  It is very difficult to “opt-out” of a billboard camera scanning your features from above.  Measuring your our age and gender today could turn into marketing to your weight, race or emotional state down the line.  The underlying technology enables both passive measurement and actively targeted marketing, but the privacy issues surrounding both are markedly different.